Interel

We were so pleased our Board has agreed to continue to work with Cause and Affect throughout 2019”.

— George McGregor, Managing Partner, Interel

Cause & Affect worked with Interel, one of the leading global public affairs consultancies on a global project to establish and create the Interel Way of delivering client satisfaction across 6 markets. By delivering a global client satisfaction survey which combined 15 client interviews and feedback from over 100 clients, Cause & Affect was able to assess which clients were loyal and who was at risk in the business. The survey also identified a number of trends that would improve business performance which culminated in the creation of ‘The Interel Way’, a global roadshow to each market to inspire and showcase ways for its people to deliver a consistent way of delivering excellent client service across markets.

George McGregor, Managing Partner of Interel UK said: “Cause and Affect are partners of the highest calibre and I would I would whole heartedly endorse them. They helped us at every stage of the ‘Interel Way’ project including crafting our precise requirement, devising a strategy, implementing a multi-market plan and ensuring appropriate follow up. We were so pleased our Board has agreed to continue to work with Cause and Affect throughout 2019”.

As an agency that has grown phenomenally in the last 8 years and is now classed as one of the UK’s top PR agencies, M&C Saatchi Public Relations employed Cause & Affect (Formerly LMC PR) to undertake their first ever global client satisfaction project. The aim was to use the 360 Client Brilliance programme titled ‘Project Gold Dust' to understand which clients were super happy alongside those that had any concerns allowing a real focus on the ingredients for success in high performing accounts. The findings not only did this, but also identified a number of cross sell leads for the company that the team could go after to increase growth opportunities with existing clients. M&C Saatchi Public Relations was also able to use this insight and recommendations to form part of their business strategy work. 

“Lara was fantastic at getting extremely useful insight and feedback out of our key clients worldwide. Having that outside in approach really helped us - ensuring we kept our clients happy and in most cases we actually deepened client partnerships thanks to this detailed audit and analysis. Thank you Lara!”

— Molly Aldridge, Global CEO of M&C Saatchi Public Relations

Nelson Bostock Group

“[Lara] helps agency teams to find new ways to add value…”

“Lara's workshop on building a better understanding of client-side PR is essential for any agency PR who needs to understand how client teams think and work, and the daily pressures they face. Lara tells it like it is – and helps agency teams to find new ways to add value and surprise and delight their clients. Highly recommend!”

— Lee Nugent, Former CEO Nelson Bostock Group

Bloom, delivery partner of the Nepro solution were at an interesting stage in their business journey when Lara met them in 2016. Like many mid size businesses, they had grown significantly on a traditional b2b sales led approach to business, but were at a stage where they wanted to accelerate growth and despite their scepticism, they wanted to understand if and how marketing and communications could play a role.    

Through Lara’s consultancy, she overhauled and created the Bloom approach to marketing and communications by creating their new marketing strategy, offered them strategic solutions for changing their brand name and introduced them to the right agency partners and journalists to deliver a re-brand and re-launch to the market place.   This included everything from re-branding advice, comms, content strategy, media partnerships and delivery, media training and introductions to journalists.  The brand went through a huge revamp and has now become a marketing led business where they estimate that 80% of Blooms sales are now from marketing led enquiries.

Rob Levene, Former Executive Director and Co -Founder at Bloom: “Before I met Lara, I didn’t get the value of marketing and communications for the business. I thought it was a nice to have, a luxury if you like. But now I’ve realised it is the bedrock of any business in the modern world. And now I firmly believe that without this type of work , business will not thrive.

Lara told us what we needed to hear not what we wanted to hear. But she understood the value that marketing communications could bring our business and was instrumental to transforming our business.”

Before I met Lara, I didn’t get the value of marketing and communications for the business. I thought it was a nice to have, a luxury if you like. But now I’ve realised it is the bedrock of any business in the modern world. And now I firmly believe that without this type of work , business will not thrive.

— Rob Levene, Former Executive Director and Co -Founder at Bloom