Cause & Affect does this by making client satisfaction a real business development tool in the organisation. The 360 process focuses on the following:
The GLARE test survey platform providing sentiment analysis and scoring client feedback across your entire customer base. This categorises your clients according to which clients are ready for growth, who are loyal, those that are apathetic to their agency and those who are at risk, and what their expectations are from their agency.
In-depth interviews to gauge comprehensive feedback on performance and growth. In-depth interviews with staff and clients really unlocks the why and what the scores mean, so the agency can make detailed action plans at an account level as well as at senior management
Full reporting, benchmarking and proposals to address feedback
Workshops back into the agency to inspire client brilliance and to showcase the client feedback
Deployment of project management support to ensure that plans get implemented on the back of the insights
Growth
On average the full 360 process unlocks 12 cross-sell leads per client.
Identify at-risk clients
360 helps spot at-risk clients early enough so you can do something about it before it’s too late.